Why Luxury Brands Should Embrace M-Commerce
Many consumers are not only using m-commerce applications to complete shopping purchases but they are using them increasingly as a research tool whilst on their way to a shop,scarpe hogan, whilst in a shop or even whilst in a competitors shop. To enable any company to obtain a proportion of this mcommerce traffic, organisations need to be forward thinking and move quickly to embrace these new shopping habits.
Surprisingly, the greatest proportion of the retail sector not currently adopting some form of mobile phone marketing is the luxury brand sector. Many luxury brands believe that their customers demand a higher level of service due to the higher price points of their products,hogan vendita, mistakenly managers have assumed that this means a level of personal service.
In reality shoppers expectations of excellent service extends to the availability and quality of self service tools,hogan, which fit in with their lifestyle and shopping habits. Many high end shoppers have busy schedules and struggle to find the time to visit shops, the world of m-commerce eases this problem and is therefore becoming increasingly popular with consumers looking for lavish products.
Brand awareness is one of the most important reasons for developing a mobile application. Luxury shoppers interact with brands,mbt zum Verkauf, they feel that they have a relationship with these brands and sometimes even a bond. This relationship does not usually extend to the sales person behind the counter, no matter how good the level of service that person gives. For this reason mcommerce applications are vital,Christian Louboutin Pas Cher, allowing customers to interact directly with the brand in a cost effective manner. Moving into the future mobile ecommerce could decrease the need for retail premises and drive company expenditure down. When developed correctly,christian louboutin france, using cutting edge mcommerce application tools,christian louboutin soldes, applications present a level of first-rate service that luxury shoppers can use in their everyday lives.
Whilst luxury brands spend fortunes on in-store fixtures and fittings, they fail to carry through the brand experience to the online market. With a huge proportion of the global public online and record levels on online spending,christian louboutin france, luxury brands that do not offer consumers multi channel retail options will be overtaken by those that do.
So why is mobile commerce so important for brands?
Quite simply: Brand perception and revenue for both customer loyalty and retention.
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